Do you Dress to Impress when Networking?
by Sigrid de Kaste
When Networking you’re on a Business Meeting
Are you regularly out and about networking? Well, when you think about it, every networking event is really a business meeting, isn’t it?
So, how do you typically dress for those important business meetings? If you aren’t already doing so, you may want to take steps to dress for success. There are a number of benefits to dressing for success when attending a networking event
If you are a business owner using networking to grow your business, dressing for success is important as you want to attract new business. A professional appearance can help you establish authority. A professional look and feel may well result in you being taken more seriously when you talk about your business.
This is also applicable to trades people. As a Plumber or Painter, it is still important to look respectable, don’t you think? Yes, you may wish to rush off to a job directly after the meeting however think about it this way:
You are in a room of important new customers who are looking to engage your services
If those potential customers have the choice between a well dressed and a paint splattered painter, who do you think they’ll prefer to do business with and refer business to?
The more you wish to gain from a networking meeting, the more carefully it pays to dress. You are going as a Business Owner, you want to be perceived as that and of course ideally you’d like to get new connections and referrals. Keeping that in mind should make it easier to decide on your dress.
Your appearance, namely the way that you dress and carry yourself, is important if you run your business professionally
Whether we like it or not, we and others use appearances as a way to judge. Although this isn’t always right or fair, it tends to give many comfort, security, and peace of mind.
As outlined, it is advised that you dress professionally and dress for success when attending networking meetings, whether you are a Bookkeeper or Painter.
With your careful consideration for the rigth dress, it is also very helpful to consider a clear outcome from your next networking event
When you dress to impress, a good idea is to impress on yourself how many new contacts you’d like to make. Which types of businesses might be the most successful for you to conenct with and what you have to offer to others you do well or can connect others with
Your inner ‘dress’ is part of how your outer appearance looks to others, how you are perceived
Dress to impress, inside and out, for you next networking event
To your success!